Yup, read it here:
Say “Narnia,” Collect $1000
12/5/2005
posted by Philip Ryken

Sunday’s Philadelphia Inquirer reports that Walt Disney Pictures is offering a free trip to London and a thousand dollars in cash to the winner of its promotional sermon contest. To qualify, a sermon has to mention Disney’s new Narnia film. So welcome to a new medium of marketing: the sermo-mercial. It would seem that something more than Aslan is on the move. I wonder: Would mentioning the film while decrying the absurdity of the promotion qualify one’s sermon for the contest?

To which I respond:

But Peter said to him, “May your silver perish with you, because you thought you could obtain the gift of God with money! You have neither part nor lot in this matter, for your heart is not right before God. Repent, therefore, of this wickedness of yours, and pray to the Lord that, if possible, the intent of your heart may be forgiven you. For I see that you are in the gall of bitterness and in the bond of iniquity.” – Acts 8:20-23

And that is why it is called simony.